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CONFIDENCE: adidas fall 2009

Following the spring-summer cool theme, we created a bold look and feel for the CONFIDENCE (Fall 09) retail theme. Collateral talked to the elements that keep athletes at the top of their game: world class product and inner strength.

This bitmapped imagery of key athletes was created using a script that I coded for Adobe Illustrator's Scriptographer plugin that was also distributed to local markets, allowing them to create bitmapped imagery from their own key athletes.

Creative director: Stephen Hancock, Art Director: Harley Peddie, Copy Writer: Snapper Fitt